YOURBOOK.SHOP
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Value added network beats value added chain
… how we share the profits:
We currently have a 30% trading margin that we are sharing as follows (minus 5% for external payment service providers and banking fees):
A loyal customer of a bookstore buys on this very bookstore’s recommendation:
= 15% basic share for the favorite bookstore
+ 10% for the recommendation
VAN-30%share-1
A loyal customer of a bookstore buys because of someone else’s recommendation:
= 15% basic share for the favorite bookstore
+ 10% for affiliate partner
VAN-30%share-2
A loyal customer of a bookstore buys a book without any recommendation involved:
= 15% basic share for the favorite bookstore
+ 10% for covering the costs of operations
VAN-30%share-3
A customer without a favorite bookstore buys a book because of a bookstore’s recommendation:
= 10% share for the according bookstore
+ 15% for covering the costs of operations
VAN-30%share-4
A customer without a favorite bookstore buys a book because of someone else’s recommendation:
= 10% for recommendation / affiliate partner
+ 15% for covering the costs of operations
VAN-30%share-5
A customer without a favorite bookstore buys a book without any recommendation involved:
= 25% for covering the costs of operations
VAN-30%share-6
Thus everyone makes a profit – while readers profit from the best handpicked selection of books.
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